Popeyes will release a $6 Spice City sandwich on November 19, GTA 6 launch day, according to GameTyrant and IGN Nordic.
Sources gametyrant.com · nordic.ign.com
Popeyes is putting GTA 6 on the menu. According to GameTyrant and IGN Nordic, the fast food chain will launch a new sandwich called Spice City on November 19, the day the game comes out, pitched as a tribute to a sandwich found in Rockstar's game.
GameTyrant describes two thick chicken patties, pickles, a brioche bun and spicy or regular mayo. It will cost $6 while supplies last and will only be available for a few days. IGN Nordic adds that it will be sold in participating restaurants.
Popeyes' press release, quoted by GameTyrant, plays on the event: "It's been reported that a lot of fans will be calling in sick and are clearing their calendars to disappear into the sunniest, most chaotic open world in gaming." The message is simple: stay home, play, get fed.
Neither source mentions an official partnership with Rockstar or Take-Two. It is a brand campaign riding the launch. IGN Nordic also notes it is unclear which in-game sandwich is meant, although GTA 6 does have drive-thrus and restaurants. Nothing says the offer goes beyond the United States: prices are in dollars and no date is given for France or elsewhere.
Read also GTA 6: Xbox hides a Series X in a crocodile without naming the game
It is not the first commercial operation around the launch. In shops, boxes are reaching Leclerc and Auchan and a real Grotti Cheetah is on display at Selfridges. Official merchandise is listed on the goodies page.
For players, nothing changes: the game launches on November 19 on PS5 and Xbox Series X|S, at 79.99 € for the Standard Edition. For the brand, it is a way into launch day. If a similar offer appears elsewhere, it will be added here.
Sources gametyrant.com · nordic.ign.com
Reported Reported by the press, not confirmed by Rockstar
By Chloé · GTAVIFRANCE newsroom
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