Xbox is giving away a Series X built into an animatronic crocodile, a nod to Leonida it cannot name because PlayStation holds the marketing rights.
Sources levelup.com · hothardware.com
Xbox found a way to talk about GTA 6 without ever writing its name. According to LevelUp, the brand unveiled the Xbox Series X-BITE, a working Series X built into a roughly five-foot animatronic crocodile. Only one unit exists, and it is being given away in a sweepstakes.
PlayStation holds the exclusive promotional rights to the game. LevelUp reports that Xbox was barred from using its name, logo or branding. So the message goes through Florida and its wildlife, the inspiration for Leonida, the setting of GTA 6. The wink works without a single official mention.
Follow the official Xbox account on X, Instagram or TikTok, share the post and use the hashtag #XbiteSweepstakes. Entries close on November 10, today, and only US residents can take part. The console will not be sold. Studio John Nolan, known for practical effects on The Witcher and Jurassic World Dominion, built the creature.
One practical detail, noted by HotHardware: the machine is fully enclosed in the animal, so no disc can go in. It will only play digital games. Some outlets say alligator, others crocodile; both terms are used for the same object.
Read also GTA 6 on Xbox: how to preload without buying the game yet
The game launches on November 19 on PS5 and Xbox Series X|S, with no PC version announced. Preloading opened this morning (see the release page). Xbox already confirmed Dolby Vision and Dolby Atmos on its consoles, its main technical selling point.
Nothing changes for the game itself. But the stunt shows Microsoft looking for a place in the conversation around a launch whose marketing belongs to PlayStation. For Xbox players it is a collectible out of reach, and a reminder that marketing deals weigh even on social media jokes.
Sources levelup.com · hothardware.com
Reported Reported by the press, not confirmed by Rockstar
By Chloé · GTAVIFRANCE newsroom
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