Live · Reported · 11/09/2026 04:52

GTA 6: Selfridges opens a London experience, varsity jacket at £2,500

Selfridges opens its GTA VI experience on Oxford Street on 9 November at 10 am UK time, with merch led by a £2,500 Goodtime State varsity jacket.

Sources resellcalendar.com · x.com

J-9 GTA 6 releases in 9 days →

Selfridges opens its GTA VI experience at its Oxford Street flagship in London on Monday 9 November at 10 am UK time, Resell Calendar reports. The GTAVI_Countdown account also mentions around 60 items and a six-hour radio takeover. Rockstar has not promoted the event on its own channels.

GTA 6: Selfridges opens a London experience, varsity jacket at £2,500
Image: oxfordstreet.co.uk

What is on sale at Selfridges?

According to Resell Calendar, which relies on listings pulled from the retailer's data, the range mixes in-game brands (Burger Shot, Vice City Manatees, Vice City Narcos) with GTA VI and Rockstar logo pieces. The top tier: a Goodtime State varsity jacket at £2,500, a Manatees helmet at £450, a Manatees starter jacket at £280, a Burger Shot apron made with Hedley & Bennett at £250 and a Narcos mini basketball hoop at £150.

Further down: socks at £20, dad caps at £25, a magnet set at £35 and an enamel pin set at £55. These are listing prices seen before opening, not a grid confirmed by the store.

Is everything really exclusive?

Not necessarily. Resell Calendar notes that several tees, including the GTA VI logo and Goodtime State designs, look identical to shirts already sold for $29.99 on the Rockstar Store, while Selfridges lists them at £50 to £55. A September datamine of Rockstar's store catalog also tagged some designs as UK items, which hints at British exclusivity but does not rule out a later release on the official store.

Read also GTA 6 Grotti Cheetah: a real one is for sale at Selfridges for £1 million

Can you buy from outside the UK?

That is the open question. Selfridges has not said whether the range will sell online or ship abroad, and return terms are unpublished. Do not pay a reseller before seeing an official retailer page. The store has already dressed its Christmas windows with a Vice City scene, Burger Shot cup included.

It extends a busy week of partnerships: we already covered the Miami Heat Vice City night on 18 November. Our goodies page tracks confirmed products.

Why it matters

Nothing changes for the game, but a lot for the hype: ten days before launch, London becomes a Vice City shop window and a playground for resellers. Limited pieces may reappear at far higher prices on the second-hand market. The only safe rule for fans is to wait for official confirmation of online sales.

Sources resellcalendar.com · x.com

Reported Reported by the press, not confirmed by Rockstar

By Chloé · GTAVIFRANCE newsroom

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