Journal · Reported · 11/07/2026 12:47

GTA 6 launch: Ubisoft bets Rainbow Six Siege players will come back

Rainbow Six Siege creative director Joshua Mills calls GTA 6's impact temporary and plans season 4 around December 1, per Gamekult.

Sources gamekult.com

J-9 GTA 6 releases in 9 days →

Live-service publishers are already planning around the week of November 19. Joshua Mills, Rainbow Six Siege creative director for ten years, told The Game Business, as quoted by Gamekult: "GTA 6's launch is imminent. Whatever genre you favor, you will feel the impact at release."

GTA 6 launch: Ubisoft bets Rainbow Six Siege players will come back
Image: gta5-mods.com

What is Ubisoft planning for Rainbow Six Siege?

Mills expects any drop in players to be temporary: "Players will play it, then they will come back." His golden rule is to "treat the players who stay like kings". Ubisoft says it does not take a holiday because a rival owns the market, and promises to reward those who keep playing. Season 4 lands around the same time as GTA 6, around December 1 according to Gamekult, with "a few surprises" announced without details.

Why live-service games are worried

Gamekult notes that most studios have left the field to Rockstar, with only a few daring to compete, and that games built to last feel a launch of this size the hardest. Rainbow Six Siege turns eleven this year. Mills stresses managing expectations calmly so the team does not panic at a falling player curve.

This is not the first time the industry has positioned itself around the date. See also the review embargo expected on November 18.

Read also GTA 6 on PS5: Nvidia DLSS 5 setup claims 90 fps, tested on trailer only

Why it matters

Nothing for GTA 6 players: no date, price or content changes. The interest lies elsewhere: Ubisoft is betting players come back, not that they resist. We will know in early December. We found no Rainbow Six Siege audience figure in the interview, so these are intentions, not results. Release details are on our release page.

Sources gamekult.com

Reported Reported by the press, not confirmed by Rockstar

By Daniel Jasner · GTAVIFRANCE newsroom

Next articleGTA 6: Turtle Beach Pacific Skyline controller up for pre-order at €89.99

Latest GTA 6 news

All articles →

On the same topic

More on the site