Live · Reported · 10/29/2026 07:23
GTA 6: Miami-Dade signs a $3.9 million marketing deal with Rockstar
Miami-Dade County confirmed a $3.9 million deal with Rockstar: airport lighting, transit ads and revenue for a park.
Sources gtaboom.com
Miami-Dade County confirmed a $3.9 million deal with Rockstar: airport lighting, transit ads and revenue for a park.
Sources gtaboom.com
Miami-Dade County has announced a $3.9 million marketing deal with Rockstar to promote GTA 6, GTA BOOM reports. The site says reporter Joel Franco posted the announcement on X and the county confirmed it in a press release the same day.
Per GTA BOOM: themed lighting at Miami International Airport and PortMiami, displays on the walkways linking airport parking to terminals, and the GTA 6 gradient on traffic signal cabinets across the county. A separate ad buy through media partners adds promotion on Metromover, Metrobus and Metrorail. The $975,000 "Welcome to Vice City" sign at the Kaseya Center is folded into the total, with those funds going to Dan Paul Plaza park behind the arena.
Mayor Daniella Levine Cava presents it as a win for residents: "With millions of people around the world waiting for this release, we have an opportunity to make sure Miami-Dade benefits from that attention. These agreements allow us to turn that excitement into additional revenue for our community."
GTA BOOM recalls the sheriff and several commissioners opposed it and the partnership was reported in peril. We covered it in our article on the 20 October vote. The final deal trims the original idea: lighting, transit ads and park revenue.
Read also GTA 6: Miami adds a Sanguich sandwich and a Leonida coffee collaboration
The "Vice City" campaign is now official on the public side, less than three weeks before the 19 November release (details). The amount and locations come from the county release as relayed by GTA BOOM; Rockstar has not detailed its side.
Sources gtaboom.com
Reported Reported by the press, not confirmed by Rockstar
By Lara Rivolet · GTAVIFRANCE newsroom
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