US regulators approved three GTA-related beer labels, including a new No Mames Vice City lager, reportedly brewed by Florida's Tripping Animals.
Sources ign.com
GTA's fake beers may be leaving the screen. According to IGN, citing iGrandTheftAuto, the US Alcohol and Tobacco Tax and Trade Bureau approved three labels: Patriot Beer, Pißwasser and a new brand, No Mames Vice City.
IGN says Florida's Tripping Animals Brewing is behind them. No Mames Vice City is a 6% ABV lager with a small dog in sunglasses and a Vice City chain on the label; the other two sit at 4.2%, the same as Bud Light. Patriot and Pißwasser have been in the series for years, so seeing them on a can is a small homecoming.
Nobody knows. IGN has no date or location and guesses at Miami bars or one-off events. Neither Rockstar nor the brewery has confirmed anything, and a label approval is not a release schedule. It does fit the campaign: after the fake Weazel, Pfister and Kronos ads in Miami, the game is spilling into the street, then into the glass.
IGN adds that Rockstar is also advertising in Paris, New York, Chicago and Los Angeles. For official merchandise, see our goodies page.
Read also GTA 6: crews film GTA-style Grotti and Emerus cars in Miami, a live-action trailer?
Nothing changes for the game, out November 19 on PS5 and Xbox Series X|S. But a fictional brand sold for real shows Rockstar treating Vice City as a place you can visit. Watch for an official announcement or cans photographed in Miami.
Sources ign.com
By Chloé · GTAVIFRANCE newsroom
Next articleGTA 6 pre-orders hit 6.45 million, worth $630M, says Sensor Tower
10/21/2026 02:25GTA 6: crews film GTA-style Grotti and Emerus cars in Miami, a live-action trailer?
10/20/2026 17:25GTA 6 map work began in 2015 at Rockstar, Schreier says
10/20/2026 14:28GTA 6: crude Pfister, Kowalski and Kronos ads appear across Miami
10/17/2026 08:19GTA 6: Miami Beach approved the game's promotion by a 4-3 vote