Sensor Tower estimates GTA 6 had 6.08 million digital preorders in the US as of October 13, about $594 million, far ahead of every recent big launch.
Sources gamesindustry.biz
A new number is making the rounds. According to a Sensor Tower analysis reported by GamesIndustry.biz, GTA 6 had been preordered 6.08 million times on US digital storefronts as of October 13, which the firm values at roughly $594 million.
Read the fine print first. GamesIndustry.biz notes that the data covers neither boxed copies nor other countries, only US digital preorders. Sensor Tower is an analytics firm, not Rockstar or Take-Two, and neither publisher has released a comparable figure.
The firm compared GTA 6 with Call of Duty: Modern Warfare 2 (2022), Diablo 4 (2023), Hogwarts Legacy (2023) and Marvel's Spider-Man 2 (2023). At 45 days out, Modern Warfare 2 had more than doubled Diablo 4. GTA 6 is still 148% ahead of Modern Warfare 2 at the same point, per the outlet.
Sensor Tower puts 74% of preorders on PlayStation and 26% on Xbox. Most are for the $100 Ultimate Edition, which matches what we covered in our piece on the Ultimate edition outselling the Standard. Prices are listed on the price page.
Read also GTA 6: Take-Two reports earnings November 9, ten days before launch
The record is not a total surprise: in August we reported record preorders on Take-Two's side. What is new is an independent third party putting a figure on it.
GamesIndustry.biz recalls that analysts it surveyed earlier this year expected 30 to more than 50 million copies in year one. One market and one format cannot settle that question, especially as many players buy in stores or wait for launch day.
Nothing changes for players, but a lot changes in how the market reads this launch. If 6.08 million is close to reality, GTA 6 starts from a level no recent rival has reached, with a month still to go. Whether Take-Two ever publishes its own numbers is unknown; none have been released so far.
Sources gamesindustry.biz
By Solange Rocheval · GTAVIFRANCE newsroom
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