According to Fortune, Miami-Dade County is divided over promoting GTA 6, with a commission vote due October 20 after a first $975,000 deal with Rockstar.
Sources yahoo.com
In Miami, Vice City is no longer just a game setting. Fortune, in a piece carried by Yahoo, describes Miami-Dade County split over how to cash in on GTA 6, due November 19, 2026. After Miami Beach, the county level is now the fight.
Fortune relies on documents obtained by The Miamian. On June 29, county officials sent Rockstar a deck of ideas: a "Vice City Airport" arrival experience at Miami International, Metromover cars in game branding, a PortMiami mural, custom manhole covers in Brickell and a car festival at Tropical Park. Mayor Daniella Levine Cava's office sees revenue, and says nothing has been approved.
On September 3, Sheriff Rosie Cordero-Stutz and Commissioner Juan Carlos Bermudez issued a joint statement against using public resources to promote the game. Bermudez: "We should be promoting the Miami-Dade we have worked so hard to build, not a fictional version of our community defined by crime and violence." It ends: "Miami-Dade County is not Vice City."
On October 6, several commissioners led by René Garcia objected to the mayor's staff negotiating paid promotions at county facilities. Oliver Gilbert pushed the vote to the October 20 meeting. Any deal above $1 million must return to the board.
Read also GTA 6: Miami Beach approved the game's promotion by a 4-3 vote
On September 22, a helicopter set a pink "Welcome to Vice City" sign on the roof of the county-owned Kaseya Center under a $975,000 agreement, $25,000 under the threshold requiring a vote. Miami Beach approved up to $4 million on September 10, as we covered in our piece on the 4-3 vote. The City of Miami approved banners worth up to $1.2 million.
Fortune also notes that on November 18, the Heat will play the Bucks in reimagined uniforms on a custom court for "A Night in Vice City".
The debate is not only local. It shows the game weighs enough to put elected officials on the spot between revenue and civic image. The October 20 vote will tell whether Miami-Dade adds more activations or stops at the Kaseya Center sign. For the game side, the release page stays up to date.
Sources yahoo.com
By Gabriel Janvier · GTAVIFRANCE newsroom
Next articleGTA 6 on PC via emulation: a hacker targets PS5 firmware 14.10
10/17/2026 08:19GTA 6: Miami Beach approved the game's promotion by a 4-3 vote
10/18/2026 02:30GTA 6: 9 games to play until November 19
10/17/2026 23:08GTA 6 has "hundreds" of interiors to explore, Rockstar says
10/17/2026 05:27GTA 6 looks most like GTA IV's The Ballad of Gay Tony, says Polygon