Live · 10/17/2026 08:19
GTA 6: Miami Beach approved the game's promotion by a 4-3 vote
Miami Beach let Rockstar promote GTA 6 by a 4-3 vote, for at least $3 million. Some officials object to the image it gives the city.
Sources dualshockers.com
Miami Beach let Rockstar promote GTA 6 by a 4-3 vote, for at least $3 million. Some officials object to the image it gives the city.
Sources dualshockers.com
In Miami, the GTA 6 campaign is going ahead, but not without friction. According to DualShockers, citing the Miami Herald, the city of Miami Beach let Rockstar advertise there by a 4-3 vote, and some officials still resent the decision.
The vote took place on September 10, 2026. Rockstar will pay the city at least $3 million, and game branding will run from October 15 to December 31, reports DualShockers. A smaller contract skipped the vote: Miami-Dade County Mayor Levine Cava can negotiate deals under $1 million alone, hence a $975,000 agreement to put the Vice City logo atop the Kaseya Center.
The fear is about the city's image. During debate, Commissioner René Garcia said "we're depicting Miami like a murder capital," per the Miami Herald as cited by DualShockers. Commissioner Micky Steinberg said "philosophically, I feel we should not be moving forward." Chair Anthony Rodriguez replied: "This is a fictional game. We are all adults in this community. We recognize it's just a game."
Rather discreet, notes DualShockers: few GTA logos, mostly "VI", Vice City mentions and the game's color palette. Residents report cars with Vice City plates, a Vice City blimp overhead, and branded beach chairs and umbrellas. The Miami Heat will also play a game with Rockstar on November 18, the day before launch, with advertising inside and outside the arena.
Read also GTA 6 looks most like GTA IV's The Ballad of Gay Tony, says Polygon
Elsewhere in the US, the same source mentions a wrapped bus in Chicago, a Times Square billboard with the guns left out of the artwork, and a mural on Hollywood Boulevard. The missing weapons echo the Paris banner in our Paris story. See also the game cars spotted in Miami.
The campaign will not stop: the deal is voted and paid. But the 4-3 split shows real Florida is not unanimous about its fictional double, and Rockstar is handling it carefully. Other cities should follow until November 19.
Sources dualshockers.com
By Lara Rivolet · GTAVIFRANCE newsroom
Next articleGTA 6: Rockstar steers clear of Trump and COVID-19 for timeless satire
10/17/2026 05:27GTA 6 looks most like GTA IV's The Ballad of Gay Tony, says Polygon
10/16/2026 17:14GTA 6 cars, including a Coquette, spotted driving around Miami
10/13/2026 23:23GTA 6 merch: Rockstar and Wynwood Walls launch The Art of Vice City
10/13/2026 08:20GTA 6 on-foot radio and podcasts: a first for Rockstar games