Rockstar's GTA 6 cover art now covers a Mercuriales tower by Paris's ring road, with a permit from Bagnolet town hall, Journal du Geek reports.
Sources journaldugeek.com
GTA 6's box art now covers one of the Mercuriales towers at Porte de Bagnolet, right by Paris's ring road. According to Journal du Geek, installation began on October 6 and is nearly finished; the Bagnolet town hall confirmed it granted the permit.
Journal du Geek describes rope-access workers hanging along the Ponant tower, unrolling an enormous strip-by-strip illustration in Vice City colors. The result is the official cover art with a large "19" at the bottom, for November 19. A second visual with Jason and Lucia separately is already going up on the sides, the outlet says.
The Mercuriales overlook eastern Paris and face the périphérique and the A3, two of France's most congested roads. Journal du Geek estimates hundreds of thousands of drivers will see the ad each morning until launch and calls it the biggest physical GTA 6 ad so far; that is its own estimate, as Rockstar has said nothing about reach.
On the official side, only the town hall has spoken: the permit falls under the local intercommunal advertising rules. The cost is unknown, from both Rockstar and the town.
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No. The outlet recalls album-cover-style billboards with a Spotify logo in Los Angeles, New York and Miami, and "It Happens on PS5" posters put up by Sony in Tokyo. We already noted the spirit of the campaign with the Art of Vice City collection in Miami and the launch party in Geneva: France and its neighbors are target markets.
For the game, nothing: the date stays November 19. For French readers, it is a signal that Rockstar is betting on the street as much as on trailers. If you pass Porte de Bagnolet, look at the tower from the sidewalk, not from behind the wheel. The other launch events are listed on our release page.
Sources journaldugeek.com
By Chloé · GTAVIFRANCE newsroom
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